Our NGO’s primary purpose is to cater to the needs of the underprivileged children of Kolkata. We have many noble souls who donate a generous amount of money to keep the NGO running. However, considering the number of underprivileged children in the city, the donation amounts are paltry. So we decided to raise an awareness campaign to ask the general public to donate for the greater good. It wasn’t possible to go to each and every house. So, we approached Web Solution Centre, a respectable website development company in Delhi, to make the initiative popular among the masses through social media marketing. They first made a plan for the social media campaign and then applied the tactics for garnering the attention of the public. They did a great job indeed, which is evident by the massive number of people coming forward to help for the cause.