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Let’s try to grasp the concept of Schema Markup.
Schema Markup is a semantic vocabulary
of tags or micro data that you can incorporate in your HTML to enhance the way
your website is portrayed in the search engine result pages. It is a code that
you embed on your website to drive the search engines to present more valuable
and informative results for users.
Schema Markup Code Sample
<div itemscope itemtype="https://schema.org/Book">
<span
itemprop="name"> Inbound Marketing and SEO: Insights from the Moz
Blog</span>
<span
itemprop="author">Rand Fishkin</span>
</div>
To get the better hold of the topic we first need to understand
what Structured Data is?
What is Structured Data?
Many websites are usually the result of data stored in databases,
but when this data is converted into HTML code, it can be difficult for web
crawlers and search engines like Google to effectively interpret and decode
this information. Structured data is basically an on-page markup that enables
search engines/ web crawlers to effectively understand the information
currently displayed on your website’s web page, and then strategically use this
information to give a boost to your website’s search engine ranking.
What is Schema.org?
Schema.org is the product of the collaboration between Google,
Bing, Yandex, and Yahoo to help provide the valuable information their search
engines need to fully and impeccably understand your content and display the
best search results possible. By effectively incorporating schema markup to
your HTML enhance the way your website is portrayed in the search engine result
pages by improving the rich snippets that are displayed beneath the page title.
Rich snippet Code Sample
<div itemprop="aggregateRating" itemscope
itemtype="https://schema.org/AggregateRating">
<span
itemprop="ratingValue"> [Aggregate rating given]</span>
stars –
<span
itemprop="reviewCount"> [Number of reviews]</span> reviews
</div>
Rich snippets examples:
http://www.thissideup.co.nz/wp-content/uploads/2013/12/All-Recipes-Rich-Snippets-Example-.jpg
Schema.org is created with the objective of developing a
structured data markup that all search engines can fully understand. It is
basically a code that you can add to your webpage to clearly define what the
different elements like content, images, reviews, price packages, all mean.
Without structured data, a webpage is all data with no context, adding
structured data gives context to your webpages.
I am work for a digital agency in
Delhi, Web Solution Centre (link to
https://www.websolutioncentre.com/) as a content writer. I write articles on
different industries including Automobiles, Website Designing and Development,
Video Marketing, Ecommerce, FMCG and many more. I write articles with the sole
purpose of providing as much information as I can on a topic you are looking
for.
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