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Let’s try to grasp the concept of Schema Markup.
Schema Markup is a semantic vocabulary of tags or micro data that you can incorporate in your HTML to enhance the way your website is portrayed in the search engine result pages. It is a code that you embed on your website to drive the search engines to present more valuable and informative results for users.
Schema Markup Code Sample
<div itemscope itemtype="https://schema.org/Book">
<span itemprop="name"> Inbound Marketing and SEO: Insights from the Moz Blog</span>
<span itemprop="author">Rand Fishkin</span>
To get the better hold of the topic we first need to understand what Structured Data is?
What is Structured Data?
Many websites are usually the result of data stored in databases, but when this data is converted into HTML code, it can be difficult for web crawlers and search engines like Google to effectively interpret and decode this information. Structured data is basically an on-page markup that enables search engines/ web crawlers to effectively understand the information currently displayed on your website’s web page, and then strategically use this information to give a boost to your website’s search engine ranking.
What is Schema.org?
Schema.org is the product of the collaboration between Google, Bing, Yandex, and Yahoo to help provide the valuable information their search engines need to fully and impeccably understand your content and display the best search results possible. By effectively incorporating schema markup to your HTML enhance the way your website is portrayed in the search engine result pages by improving the rich snippets that are displayed beneath the page title.
Rich snippet Code Sample
<div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating">
<span itemprop="ratingValue"> [Aggregate rating given]</span> stars –
<span itemprop="reviewCount"> [Number of reviews]</span> reviews
Rich snippets examples:
Schema.org is created with the objective of developing a structured data markup that all search engines can fully understand. It is basically a code that you can add to your webpage to clearly define what the different elements like content, images, reviews, price packages, all mean. Without structured data, a webpage is all data with no context, adding structured data gives context to your webpages.
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